Category Archives: For Sellers

Do You Need a Special Hook to Sell Your Home?

To gain attention for their listings, some luxury brokers are thinking beyond lavish open houses and instead using a unique event or marketing approach to lure home buyers. From customized branding to launching YouTube series, real estate pros in this niche … Continue reading

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Home Lighting Mistakes to Avoid

Good lighting can enhance the look of a space. Houzz.com contributor David Warfel, a lighting design specialist, recently shared the common mistakes he sees with interior home lighting in an article on the home remodeling website.

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Overlooked Areas That Make a Big Difference in Staging

Realtor.com® recently highlighted some other areas that are often overlooked when staging but can still make a big impact.  Click HERE to find out where they are.

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Agents Find Homes for People & Puppies

Kelcey Otten, a real estate professional with Compass in Manhattan,  will often bring two small dogs she fosters with her on showing tours to pet-friendly apartments. She’ll bring the pups in her purse on a property tour. “I thought if … Continue reading

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Pools May Add a Splash to Home Value

Swimming pools can help to significantly boost a home price. A new study from LendingTree shows that homes with pools are valued 54% higher than those without one. The median home with a pool is valued at $469,187, while the … Continue reading

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Smartphones Are Guiding Buyers to Homes

Mobile devices are what buyers turn to for finding properties and connecting with real estate agents. This has put increasing importance on real estate pros to make sure their websites are mobile friendly and that they’re connecting in a way that clients most … Continue reading

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How to Fix These Common Design Mistakes

Some design mistakes may be making rooms in a property look smaller or less inviting. These can be deal killers if you’re trying to sell the home. Design experts at Houzz recently weighed in on some of the most common … Continue reading

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Gen Z is Not Too Young to Buy a Home

Generation Z is growing up. Those born in 1995 or after are taking out more credit and increasingly eyeing homeownership. About 14 million of Gen Z consumers who are 18 or older are taking out credit, and that includes those … Continue reading

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Homeowners Emphasize the Look of Kitchen, Laundry Appliances

Homeowners don’t care only about how well an appliance performs. They are also placing more emphasis on its look too, finds the J.D. Power 2019 Kitchen and Laundry Appliance Satisfaction Studies. That trend will likely continue too as “HGTV diehards … Continue reading

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What Families With Young Kids Need in a Home

Finding the right property is particularly stressful for families with children under the age of 18, and choosing the neighborhood carefully is critical to their home search, according to the National Association of REALTORS®’ 2019 Moving With Kids survey, based on … Continue reading

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