Key Listing Ad Words That Attract Buyers

Most buyers have “hardwood floors” and “granite countertops” on their minds when reading listing ad copy, but their preferences can differ somewhat after that. Depending on where consumers live, they may be more apt to be drawn to listing ads that point out the “cozy fireplace,” “pool,” or “brick home.”

Point2 Homes, an online real estate marketplace, analyzed more than 1.2 million listings in July 2019 to see the most common words that agents used when describing the homes they’re selling.