This Can Kill a Sale No Matter How Beautiful the Home

The home may look great, but if you don’t get this one thing right, buyers won’t be buying, real estate pros say. And that all centers around the smell—the sense that too many home sellers neglect to pay attention to.

Some home sellers may be noseblind to their home’s scent, and they need the real estate professional to offer a fresh unbiased opinion.

“One of the easiest ways to evoke pleasant feelings about a space is to enhance the way it smells,” Ben Creamer, a managing broker in Chicago, told realtor.com®. “It’s often the first thing a person will notice upon entering a space—and it’s one of the things that, when done poorly, can kill a sale no matter how beautiful the home.

To freshen up the smell, scrub all surfaces, wash all rugs, and have the carpets cleaned, suggests Barb Boehler, a real estate professional in Madison, Wis. “Until this is done, you’ll only be masking smells,” she says.

Real estate professionals offer some of the following tips.

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