Is ‘Modern’ Overused in Property Descriptions?

The word “modern” is often used in property descriptions, but it may be confusing potential buyers, according to a new article at Apartment Therapy.

The term has different meanings to different buyers, Paul Maranger and Christian Vernast of Sotheby’s International Realty Canada told Apartment Therapy. After all, the description of a “bright and modern” kitchen can still be used to describe a 1985 European-style kitchen if it still meets current needs, they note.

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