55-Plus Consumers Get Special Housing Attention

Homebuilders and many housing analysts have been thinking about the evolving housing needs of the 55-plus age group. The size of the group commands special attention alone: Baby boomers (born between 1946 to 1964) stand at 76 million and are on the brink of a housing change in the coming years. The housing industry wants to be ready.

For the first time in U.S. history, older Americans will outnumber children by 2035, according to U.S. Census Bureau data. They already hold nearly two-thirds of home equity nationwide.

But what type of housing will they be drawn to as they age? That’s the question builders are trying to be proactive about.  Find out more HERE.