Four Colors That Turn Off Buyers
Could the wrong shade of paint dampen interest in a home? As a real estate pro, you can point sellers in the right direction when they’re considering color updates.
First, take note of palettes consumers tell researchers they like: The favorite color combos for exteriors are white and gray, beige and taupe, and slate and black, according to the 2013 National Home Color Survey. On the inside, neutral wins too. The most popular 2016 colors include grays and shades of white, as well as natural-looking greens.
Although it’s tough to prove, a Zillow Digs analysis of 50,000 photos of recently sold homes even suggests homes with creamy yellow or wheat-colored kitchens, light green or khaki bedrooms, dove or light gray living rooms, and mauve or lavender dining rooms sold for $1,100 to $1,300 more than properties decorated with less popular colors.
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